private Shop CreateShop(string id, string name, string displayName, string friendlyId = null)
        {
            var shop = new Shop
            {
                Id          = id,
                Name        = name,
                DisplayName = displayName,
                FriendlyId  = friendlyId
            };

            shop.AddComponents(new ListMembershipsComponent
            {
                Memberships = new List <string>
                {
                    CommerceEntity.ListName <Shop>()
                }
            });

            return(shop);
        }