public static string GenerateDicussionThreadBody(SPListItem item)
        {
            // Build the body that will be used in the thread.
            StringBuilder body = new StringBuilder();
            body.Append(@"<table>");
            body.AppendFormat(@"<tr><td><strong>Name:</strong></td><td>&nbsp;</td><td>{0}</td></tr>", item.DisplayName);
            body.AppendFormat(@"<tr><td><strong>View Properties:</strong></td><td>&nbsp;</td><td><a href='{0}'>{1}</a></td></tr>", item.DisplayFormUrl(), item.Url);
            body.Append(@"</table>");
            body.Append(@"<br/><div>Reply to this post to start a discussion around this item.</div>");

            return body.ToString();
        }