public static CreativeCompanions CreateCompanionAds(FWAd source, FWAdReference reference)
{
var result = new CreativeCompanions();
foreach (var creative in source.Creatives)
{
var companion = new Companion();
result.Companions.Add(companion);
companion.AdSlotId = reference.SlotId ?? string.Empty;
var rendition = creative.CreativeRenditions.OrderByDescending(cr => cr.Preference).FirstOrDefault(c => c.Asset.MimeType.ToLowerInvariant().StartsWith("image/"));
if (rendition != null)
{
var asset = rendition.Asset;
if (asset != null)
{
companion.Item = new StaticResource()
{
Value = new Uri(asset.Url),
CreativeType = asset.MimeType
};
companion.Width = rendition.Width;
companion.Height = rendition.Height;
companion.Id = asset.Id ?? string.Empty;
}
}
var allCallbacks = reference.EventCallbacks;
foreach (var url in allCallbacks.Where(ec => ec.Type == FWCallbackType.Click && !ec.ShowBrowser).SelectMany(ec => ec.GetUrls()))
{
companion.ClickTracking.Add(url);
}
var clickUrl = allCallbacks.Where(ec => ec.Type == FWCallbackType.Click && ec.ShowBrowser).SelectMany(ec => ec.GetUrls()).FirstOrDefault();
if (clickUrl != null)
{
companion.ClickThrough = new Uri(clickUrl);
}
}
return result;
}
static async Task<Ad> CreateLinearAd(FWAd source, FWAdReference reference)
{
var ad = new Ad();
var allCallbacks = reference.EventCallbacks;
foreach (var url in allCallbacks.Where(ec => ec.Type == FWCallbackType.Impression && ec.Name == FWEventCallback.DefaultImpression).SelectMany(ec => ec.GetUrls()))
{
ad.Impressions.Add(url);
}
int index = 0;
IEnumerable<FWCreative> creatives = source.Creatives;
if (reference.CreativeId != null)
{
creatives = creatives.Where(c => c.Id == reference.CreativeId);
}
foreach (var creative in creatives)
{
index++;
var wrappedAds = new List<Ad>();
var linear = new CreativeLinear();
linear.AdParameters = string.Join("&", creative.Parameters.Select(p => Uri.EscapeDataString(p.Name) + "=" + Uri.EscapeDataString(p.Value)));
linear.Duration = creative.Duration;
linear.Sequence = index;
IEnumerable<FWCreativeRendition> creativeRenditions = creative.CreativeRenditions;
if (reference.CreativeRenditionId != null)
{
creativeRenditions = creativeRenditions.Where(cr => cr.Id == reference.CreativeRenditionId).DefaultIfEmpty(creativeRenditions);
if (reference.ReplicaId != null)
{
creativeRenditions = creativeRenditions.Where(cr => cr.AdReplicaId == reference.ReplicaId).DefaultIfEmpty(creativeRenditions);
}
}
foreach (var rendition in creativeRenditions)
{
if (!string.IsNullOrEmpty(rendition.WrapperType))
{
switch (rendition.WrapperType.ToLowerInvariant())
{
case "external/vast-2":
try
{
var vastAdUri = new Uri(rendition.WrapperUrl);
// load the stream from the web
using (var s = await Extensions.LoadStreamAsync(vastAdUri))
{
var wrappedVastDoc = await AdModelFactory.CreateFromVast(s, null, true);
if (wrappedVastDoc != null)
{
// use the first ad
var wrappedAd = wrappedVastDoc.AdPods.SelectMany(pod => pod.Ads).FirstOrDefault();
if (wrappedAd != null)
{
wrappedAds.Add(wrappedAd);
}
}
}
}
catch { /* swallow */ }
break;
}
}
else
{
// TODO: FreeWheel assets can contain Content instead of Url. This could be supported someday; for now it is ignored.
if (rendition.Asset != null)
{
var mediaFile = CreateMediaFile(creative, rendition, rendition.Asset);
if (mediaFile != null)
{
mediaFile.Ranking = (int)rendition.Preference + 1; // add one to indicate this is preferred over "OtherAssets"
linear.MediaFiles.Add(mediaFile);
}
}
foreach (var asset in rendition.OtherAssets)
{
var mediaFile = CreateMediaFile(creative, rendition, asset);
if (mediaFile != null)
{
mediaFile.Ranking = (int)rendition.Preference;
linear.MediaFiles.Add(mediaFile);
}
}
}
}
// generate callback urls from one base url
foreach (var eventCallback in allCallbacks.Where(ec => ec.Type == FWCallbackType.Impression))
{
foreach (var url in eventCallback.GetUrls())
{
switch (eventCallback.Name.ToLower())
{
case "start":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Start, Value = url });
break;
case "firstquartile":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.FirstQuartile, Value = url });
break;
case "midpoint":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Midpoint, Value = url });
break;
case "thirdquartile":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.ThirdQuartile, Value = url });
break;
case "complete":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Complete, Value = url });
break;
}
}
}
// generate callback urls from one base url
foreach (var eventCallback in allCallbacks.Where(ec => ec.Type == FWCallbackType.Standard))
{
foreach (var url in eventCallback.GetUrls())
{
switch (eventCallback.Name.Replace("-", "").ToLower())
{
case "_creativeview":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.CreativeView, Value = url });
break;
case "_mute":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Mute, Value = url });
break;
case "_unmute":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Unmute, Value = url });
break;
case "_pause":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Pause, Value = url });
break;
case "_rewind":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Rewind, Value = url });
break;
case "_resume":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Resume, Value = url });
break;
case "_fullscreen":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Fullscreen, Value = url });
break;
case "_exitfullscreen":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.ExitFullscreen, Value = url });
break;
case "_expand":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Expand, Value = url });
break;
case "_collapse":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Collapse, Value = url });
break;
case "_acceptinvitation":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.AcceptInvitation, Value = url });
break;
case "_close":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Close, Value = url });
break;
case "_skip":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Skip, Value = url });
break;
case "_progress":
linear.TrackingEvents.Add(new TrackingEvent() { Type = TrackingType.Progress, Value = url });
break;
}
}
}
foreach (var url in allCallbacks.Where(ec => ec.Type == FWCallbackType.Click && !ec.ShowBrowser).SelectMany(ec => ec.GetUrls()))
{
linear.ClickTracking.Add(url);
}
var clickUrl = allCallbacks.Where(ec => ec.Type == FWCallbackType.Click && ec.ShowBrowser).SelectMany(ec => ec.GetUrls()).FirstOrDefault();
if (clickUrl != null)
{
linear.ClickThrough = new Uri(clickUrl);
}
// generate callback urls from one base url ONLY when the callback does not already exist
foreach (var eventCallback in allCallbacks.Where(ec => ec.Type == FWCallbackType.Generic))
{
foreach (var url in eventCallback.GetUrls())
{
var baseUrl = url + string.Format("&metr={0}", FreeWheelFactory.GetSupportedMetrics());
// quartile events
var quartileUrl = baseUrl + "&ct=[LASTQUARTILE]&et=i"; // [LASTQUARTILE] will get replaced by the VPAID controller
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.FirstQuartile, Value = quartileUrl + "&cn=firstQuartile" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Midpoint, Value = quartileUrl + "&cn=midPoint" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.ThirdQuartile, Value = quartileUrl + "&cn=thirdQuartile" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Complete, Value = quartileUrl + "&cn=complete" });
// advanced metrics
var advancedUrl = baseUrl + "&et=s";
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Mute, Value = advancedUrl + "&cn=_mute" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Unmute, Value = advancedUrl + "&cn=_un-mute" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Collapse, Value = advancedUrl + "&cn=_collapse" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Expand, Value = advancedUrl + "&cn=_expand" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Pause, Value = advancedUrl + "&cn=_pause" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Resume, Value = advancedUrl + "&cn=_resume" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Rewind, Value = advancedUrl + "&cn=_rewind" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.AcceptInvitation, Value = advancedUrl + "&cn=_accept-invitation" });
AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Close, Value = advancedUrl + "&cn=_close" });
//AddSecondaryCallback(linear.TrackingEvents, new TrackingEvent() { Type = TrackingType.Minimize, Value = advancedUrl + "&cn=_minimize" });
}
}
ad.Creatives.Add(linear);
foreach (var wrappedAd in wrappedAds)
{
AdModelFactory.MergeWrappedAdBeacons(wrappedAd, ad);
var wrappedCreative = AdModelFactory.FindMatchingCreative(linear, wrappedAd);
AdModelFactory.MergeWrappedCreative(wrappedCreative, linear);
}
}
return ad;
}
internal static FWAd LoadAd(XElement element)
{
var result = new FWAd();
result.Id = (string)element.Attribute("adId");
result.AdUnit = (string)element.Attribute("adUnit");
result.BundleId = element.GetIntAttribute("bundleId");
result.NoLoad = element.GetBoolAttribute("noLoad", false);
result.NoPreload = element.GetBoolAttribute("noPreload", false);
var creativesXml = element.Element("creatives");
if (creativesXml != null)
{
foreach (var creativeXml in creativesXml.Elements("creative"))
{
result.Creatives.Add(LoadCreative(creativeXml));
}
}
return result;
}