public static string GetFriendlyUrl(this HtmlHelper helper, LinkItem linkItem) { EPiServer.UrlBuilder url = new EPiServer.UrlBuilder(linkItem.GetMappedHref()); EPiServer.Global.UrlRewriteProvider.ConvertToExternal(url, linkItem.GetMappedHref(), System.Text.UTF8Encoding.UTF8); return url.ToString(); }