The Gompertz distribution is a continuous probability distribution. The Gompertz distribution is often applied to describe the distribution of adult lifespans by demographers and actuaries. Related fields of science such as biology and gerontology also considered the Gompertz distribution for the analysis of survival. More recently, computer scientists have also started to model the failure rates of computer codes by the Gompertz distribution. In marketing science, it has been used as an individual-level model of customer lifetime.
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