/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="user">The AdWords user.</param>
public void Run(AdWordsUser user) {
// Get the TrafficEstimatorService.
TrafficEstimatorService trafficEstimatorService = (TrafficEstimatorService) user.GetService(
AdWordsService.v201402.TrafficEstimatorService);
// Create keywords. Up to 2000 keywords can be passed in a single request.
Keyword keyword1 = new Keyword();
keyword1.text = "mars cruise";
keyword1.matchType = KeywordMatchType.BROAD;
Keyword keyword2 = new Keyword();
keyword2.text = "cheap cruise";
keyword2.matchType = KeywordMatchType.PHRASE;
Keyword keyword3 = new Keyword();
keyword3.text = "cruise";
keyword3.matchType = KeywordMatchType.EXACT;
Keyword[] keywords = new Keyword[] {keyword1, keyword2, keyword3};
// Create a keyword estimate request for each keyword.
List<KeywordEstimateRequest> keywordEstimateRequests = new List<KeywordEstimateRequest>();
foreach (Keyword keyword in keywords) {
KeywordEstimateRequest keywordEstimateRequest = new KeywordEstimateRequest();
keywordEstimateRequest.keyword = keyword;
keywordEstimateRequests.Add(keywordEstimateRequest);
}
// Create negative keywords.
Keyword negativeKeyword1 = new Keyword();
negativeKeyword1.text = "moon walk";
negativeKeyword1.matchType = KeywordMatchType.BROAD;
KeywordEstimateRequest negativeKeywordEstimateRequest = new KeywordEstimateRequest();
negativeKeywordEstimateRequest.keyword = negativeKeyword1;
negativeKeywordEstimateRequest.isNegative = true;
keywordEstimateRequests.Add(negativeKeywordEstimateRequest);
// Create ad group estimate requests.
AdGroupEstimateRequest adGroupEstimateRequest = new AdGroupEstimateRequest();
adGroupEstimateRequest.keywordEstimateRequests = keywordEstimateRequests.ToArray();
adGroupEstimateRequest.maxCpc = new Money();
adGroupEstimateRequest.maxCpc.microAmount = 1000000;
// Create campaign estimate requests.
CampaignEstimateRequest campaignEstimateRequest = new CampaignEstimateRequest();
campaignEstimateRequest.adGroupEstimateRequests = new AdGroupEstimateRequest[] {
adGroupEstimateRequest};
// See http://code.google.com/apis/adwords/docs/appendix/countrycodes.html
// for a detailed list of country codes.
Location countryCriterion = new Location();
countryCriterion.id = 2840; //US
// See http://code.google.com/apis/adwords/docs/appendix/languagecodes.html
// for a detailed list of language codes.
Language languageCriterion = new Language();
languageCriterion.id = 1000; //en
campaignEstimateRequest.criteria = new Criterion[] {countryCriterion, languageCriterion};
// Create the selector.
TrafficEstimatorSelector selector = new TrafficEstimatorSelector();
selector.campaignEstimateRequests = new CampaignEstimateRequest[] {campaignEstimateRequest};
try {
// Get traffic estimates.
TrafficEstimatorResult result = trafficEstimatorService.get(selector);
// Display traffic estimates.
if (result != null && result.campaignEstimates != null &&
result.campaignEstimates.Length > 0) {
CampaignEstimate campaignEstimate = result.campaignEstimates[0];
if (campaignEstimate.adGroupEstimates != null &&
campaignEstimate.adGroupEstimates.Length > 0) {
AdGroupEstimate adGroupEstimate = campaignEstimate.adGroupEstimates[0];
if (adGroupEstimate.keywordEstimates != null) {
for (int i = 0; i < adGroupEstimate.keywordEstimates.Length; i++) {
Keyword keyword = keywordEstimateRequests[i].keyword;
KeywordEstimate keywordEstimate = adGroupEstimate.keywordEstimates[i];
if (keywordEstimateRequests[i].isNegative) {
continue;
}
// Find the mean of the min and max values.
long meanAverageCpc = (keywordEstimate.min.averageCpc.microAmount
+ keywordEstimate.max.averageCpc.microAmount) / 2;
double meanAveragePosition = (keywordEstimate.min.averagePosition
+ keywordEstimate.max.averagePosition) / 2;
float meanClicks = (keywordEstimate.min.clicksPerDay
+ keywordEstimate.max.clicksPerDay) / 2;
long meanTotalCost = (keywordEstimate.min.totalCost.microAmount
+ keywordEstimate.max.totalCost.microAmount) / 2;
Console.WriteLine("Results for the keyword with text = '{0}' and match type = " +
"'{1}':", keyword.text, keyword.matchType);
Console.WriteLine(" Estimated average CPC: {0}", meanAverageCpc);
Console.WriteLine(" Estimated ad position: {0:0.00}", meanAveragePosition);
Console.WriteLine(" Estimated daily clicks: {0}", meanClicks);
Console.WriteLine(" Estimated daily cost: {0}", meanTotalCost);
}
}
}
} else {
Console.WriteLine("No traffic estimates were returned.\n");
}
} catch (Exception ex) {
throw new System.ApplicationException("Failed to retrieve traffic estimates.", ex);
}
}
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="user">The AdWords user.</param>
/// <param name="campaignId">Id of the campaign to which targeting criteria
/// are added.</param>
public void Run(AdWordsUser user, long campaignId) {
// Get the CampaignCriterionService.
CampaignCriterionService campaignCriterionService =
(CampaignCriterionService) user.GetService(
AdWordsService.v201402.CampaignCriterionService);
// Create language criteria.
// See http://code.google.com/apis/adwords/docs/appendix/languagecodes.html
// for a detailed list of language codes.
Language language1 = new Language();
language1.id = 1002; // French
CampaignCriterion languageCriterion1 = new CampaignCriterion();
languageCriterion1.campaignId = campaignId;
languageCriterion1.criterion = language1;
Language language2 = new Language();
language2.id = 1005; // Japanese
CampaignCriterion languageCriterion2 = new CampaignCriterion();
languageCriterion2.campaignId = campaignId;
languageCriterion2.criterion = language2;
// Create location criteria.
// See http://code.google.com/apis/adwords/docs/appendix/countrycodes.html
// for a detailed list of country codes.
Location location1 = new Location();
location1.id = 2840; // USA
CampaignCriterion locationCriterion1 = new CampaignCriterion();
locationCriterion1.campaignId = campaignId;
locationCriterion1.criterion = location1;
Location location2 = new Location();
location2.id = 2392; // Japan
CampaignCriterion locationCriterion2 = new CampaignCriterion();
locationCriterion2.campaignId = campaignId;
locationCriterion2.criterion = location2;
// Add a negative campaign placement.
NegativeCampaignCriterion negativeCriterion = new NegativeCampaignCriterion();
negativeCriterion.campaignId = campaignId;
Placement placement = new Placement();
placement.url = "http://mars.google.com";
negativeCriterion.criterion = placement;
CampaignCriterion[] criteria = new CampaignCriterion[] {languageCriterion1,
languageCriterion2, locationCriterion1, locationCriterion2, negativeCriterion};
List<CampaignCriterionOperation> operations = new List<CampaignCriterionOperation>();
foreach (CampaignCriterion criterion in criteria) {
CampaignCriterionOperation operation = new CampaignCriterionOperation();
operation.@operator = Operator.ADD;
operation.operand = criterion;
operations.Add(operation);
}
try {
// Set the campaign targets.
CampaignCriterionReturnValue retVal = campaignCriterionService.mutate(operations.ToArray());
if (retVal != null && retVal.value != null) {
// Display campaign targets.
foreach (CampaignCriterion criterion in retVal.value) {
Console.WriteLine("Campaign criteria of type '{0}' was set to campaign with" +
" id = '{1}'.", criterion.criterion.CriterionType, criterion.campaignId);
}
}
} catch (Exception ex) {
throw new System.ApplicationException("Failed to set Campaign criteria.", ex);
}
}
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="user">The AdWords user.</param>
/// <param name="campaignId">Id of the campaign to which targeting criteria
/// are added.</param>
public void Run(AdWordsUser user, long campaignId) {
// Get the CampaignCriterionService.
CampaignCriterionService campaignCriterionService =
(CampaignCriterionService) user.GetService(
AdWordsService.v201402.CampaignCriterionService);
// Create language criteria.
// See http://code.google.com/apis/adwords/docs/appendix/languagecodes.html
// for a detailed list of language codes.
Language language1 = new Language();
language1.id = 1002; // French
CampaignCriterion languageCriterion1 = new CampaignCriterion();
languageCriterion1.campaignId = campaignId;
languageCriterion1.criterion = language1;
Language language2 = new Language();
language2.id = 1005; // Japanese
CampaignCriterion languageCriterion2 = new CampaignCriterion();
languageCriterion2.campaignId = campaignId;
languageCriterion2.criterion = language2;
// Target Tier 3 income group near Miami, Florida.
LocationGroups incomeLocationGroups = new LocationGroups();
IncomeOperand incomeOperand = new IncomeOperand();
// Tiers are numbered 1-10, and represent 10% segments of earners.
// For example, TIER_1 is the top 10%, TIER_2 is the 80-90%, etc.
// Tiers 6 through 10 are grouped into TIER_6_TO_10.
incomeOperand.tier = IncomeTier.TIER_3;
GeoTargetOperand geoTargetOperand1 = new GeoTargetOperand();
geoTargetOperand1.locations = new long[] {1015116}; // Miami, FL.
incomeLocationGroups.matchingFunction = new Function();
incomeLocationGroups.matchingFunction.lhsOperand =
new FunctionArgumentOperand[] {incomeOperand};
incomeLocationGroups.matchingFunction.@operator = FunctionOperator.AND;
incomeLocationGroups.matchingFunction.rhsOperand =
new FunctionArgumentOperand[] {geoTargetOperand1};
CampaignCriterion locationGroupCriterion1 = new CampaignCriterion();
locationGroupCriterion1.campaignId = campaignId;
locationGroupCriterion1.criterion = incomeLocationGroups;
// Target places of interest near Downtown Miami, Florida.
LocationGroups interestLocationGroups = new LocationGroups();
PlacesOfInterestOperand placesOfInterestOperand = new PlacesOfInterestOperand();
placesOfInterestOperand.category = PlacesOfInterestOperandCategory.DOWNTOWN;
GeoTargetOperand geoTargetOperand2 = new GeoTargetOperand();
geoTargetOperand2.locations = new long[] { 1015116 }; // Miami, FL.
interestLocationGroups.matchingFunction = new Function();
interestLocationGroups.matchingFunction.lhsOperand =
new FunctionArgumentOperand[] {placesOfInterestOperand};
interestLocationGroups.matchingFunction.@operator = FunctionOperator.AND;
interestLocationGroups.matchingFunction.rhsOperand =
new FunctionArgumentOperand[] {geoTargetOperand2};
CampaignCriterion locationGroupCriterion2 = new CampaignCriterion();
locationGroupCriterion2.campaignId = campaignId;
locationGroupCriterion2.criterion = interestLocationGroups;
// Create location criteria.
// See http://code.google.com/apis/adwords/docs/appendix/countrycodes.html
// for a detailed list of country codes.
Location location1 = new Location();
location1.id = 2840; // USA
CampaignCriterion locationCriterion1 = new CampaignCriterion();
locationCriterion1.campaignId = campaignId;
locationCriterion1.criterion = location1;
Location location2 = new Location();
location2.id = 2392; // Japan
CampaignCriterion locationCriterion2 = new CampaignCriterion();
locationCriterion2.campaignId = campaignId;
locationCriterion2.criterion = location2;
// Add a negative campaign keyword.
NegativeCampaignCriterion negativeCriterion = new NegativeCampaignCriterion();
negativeCriterion.campaignId = campaignId;
Keyword keyword = new Keyword();
keyword.matchType = KeywordMatchType.BROAD;
keyword.text = "jupiter cruise";
negativeCriterion.criterion = keyword;
CampaignCriterion[] criteria = new CampaignCriterion[] {languageCriterion1,
languageCriterion2, locationCriterion1, locationCriterion2, negativeCriterion,
locationGroupCriterion1, locationGroupCriterion2};
List<CampaignCriterionOperation> operations = new List<CampaignCriterionOperation>();
foreach (CampaignCriterion criterion in criteria) {
CampaignCriterionOperation operation = new CampaignCriterionOperation();
operation.@operator = Operator.ADD;
operation.operand = criterion;
operations.Add(operation);
}
try {
// Set the campaign targets.
CampaignCriterionReturnValue retVal = campaignCriterionService.mutate(operations.ToArray());
if (retVal != null && retVal.value != null) {
// Display campaign targets.
foreach (CampaignCriterion criterion in retVal.value) {
Console.WriteLine("Campaign criteria of type '{0}' was set to campaign with" +
" id = '{1}'.", criterion.criterion.CriterionType, criterion.campaignId);
}
}
} catch (Exception ex) {
throw new System.ApplicationException("Failed to set Campaign criteria.", ex);
}
}
/// <summary>
/// Gets a string representation for a location.
/// </summary>
/// <param name="location">The location</param>
/// <returns>The string representation</returns>
public string GetLocationString(Location location) {
return string.Format("{0} ({1})", location.locationName, location.displayType);
}