public static void SendChangeNameRequest(MyTerminalBlock block, string name)
        {
            if (name.CompareTo(block.CustomName.ToString()) != 0)
            {
                block.UpdateCustomName(name);

                var msg = new ChangeNameMsg();
                msg.EntityId = block.EntityId;
                msg.Name     = name; // Allocation will be either here or in deserialization...or messages would have to be pooled

                Sync.Layer.SendMessageToServer(ref msg, MyTransportMessageEnum.Request);
            }
        }