/// <summary>
    ///   <para>Specifies that translatable text fragment is in plain text format.</para>
    /// </summary>
    /// <param name="request">Translation request instance.</param>
    /// <returns>Back reference to the provided translation <paramref name="request"/>.</returns>
    /// <exception cref="ArgumentNullException">If <paramref name="request"/> is a <c>null</c> reference.</exception>
    /// <seealso cref="ITranslationRequest.Format(string)"/>
    public static ITranslationRequest PlainText(this ITranslationRequest request)
    {
      Assertion.NotNull(request);

      return request.Format("plain");
    }
    /// <summary>
    ///   <para>Specifies that translatable text fragment is in HTML format.</para>
    /// </summary>
    /// <param name="request">Translation request instance.</param>
    /// <returns>Back reference to the provided translation <paramref name="request"/>.</returns>
    /// <exception cref="ArgumentNullException">If <paramref name="request"/> is a <c>null</c> reference.</exception>
    /// <seealso cref="ITranslationRequest.Format(string)"/>
    public static ITranslationRequest Html(this ITranslationRequest request)
    {
      Assertion.NotNull(request);

      return request.Format("html");
    }