public static int GetBaseAudienceId(GameEntity product)
{
var infos = Marketing.GetAudienceInfos();
var maxAudience = infos.Count;
return(Mathf.Clamp(product.productPositioning.Positioning, 0, maxAudience - 1));
}
public static void TurnProductToPlayerFlagship(GameEntity company, GameContext Q, NicheType nicheType, GameEntity parentCompany)
{
company.isFlagship = true;
AttachToPlayer(company);
company.AddChannelExploration(new Dictionary <int, int>(), new List <int>(), 1);
// give bad positioning initially
var infos = Marketing.GetAudienceInfos();
Marketing.AddClients(company, -50);
var positionings = Markets.GetNichePositionings(nicheType, Q);
var positioningWorths = positionings.OrderBy(Markets.GetPositioningValue);
// TODO POSITIONING
var rand = Random.Range(0, 2);
var newPositioning = rand < 1 ? 0 : 3; // positioningWorths.ToArray()[rand].ID;
// 0 - teens, 3 - old people
Marketing.ChangePositioning(company, Q, newPositioning);
Marketing.AddClients(company, 50);
// give good salary to CEO, so he will not leave company
var CEO = Humans.Get(Q, GetCEOId(company));
var GroupCeoID = GetCEOId(parentCompany);
CEO.AddPseudoHuman(GroupCeoID);
// var salary = Teams.GetSalaryPerRating(CEO);
// Teams.SetJobOffer(CEO, company, new JobOffer(salary), 0, Q);
}
public static GameEntity SetMarkets(NicheType nicheType,
int startDate,
int duration,
GameContext gameContext,
MarketProfile settings
)
{
var nicheId = GetNicheId(nicheType);
var clients = GetFullAudience(settings, nicheId);
var techCost = GetTechCost(settings, nicheId);
var adCosts = GetAdCost(settings, nicheId);
var price = GetProductPrice(settings, adCosts, nicheId);
var n = SetNicheCosts(nicheType, price, clients, techCost, adCosts, gameContext);
Marketing.GetAudienceInfos();
var positionings = GetStandardPositionings(nicheType);
var clientsContainer = new Dictionary <int, long>
{
[0] = clients
};
n.ReplaceNicheSegments(positionings);
n.ReplaceNicheClientsContainer(clientsContainer);
n.ReplaceNicheLifecycle(GetYear(startDate), n.nicheLifecycle.Growth, GetYear(duration));
n.ReplaceNicheBaseProfile(settings);
return(n);
}
public static GameEntity CreateNicheMockup(NicheType niche, GameContext GameContext)
{
var e = GameContext.CreateEntity();
e.AddNiche(
niche,
IndustryType.Communications,
new List <MarketCompatibility>(),
new List <NicheType>(),
NicheType.Com_SocialNetwork
);
// TODO duplicate in Iteration.cs
GetMarketRequirements(GameContext, e);
e.AddNicheCosts(1, 1, 1, 1);
e.AddNicheBaseProfile(new MarketProfile {
AppComplexity = AppComplexity.Average,
AudienceSize = AudienceSize.Million,
NicheSpeed = NicheSpeed.Year,
Margin = Margin.Mid,
MonetisationType = Monetisation.Service
});
var clientGrowthDictionary = new Dictionary <MarketState, int>
{
[MarketState.Idle] = 0, // 0
[MarketState.Innovation] = UnityEngine.Random.Range(1, 3), // 2-5 Xt
[MarketState.Trending] = UnityEngine.Random.Range(3, 10), // 4 - 10 5Xt
[MarketState.MassGrowth] = UnityEngine.Random.Range(10, 15), // 7 - 15 10Xt
[MarketState.Decay] = UnityEngine.Random.Range(2, 5), // 2 - 5 // churn 3Xt-22Xt
[MarketState.Death] = 0, // churn
};
e.AddNicheLifecycle(0, clientGrowthDictionary, 0);
e.AddNicheState(MarketState.Idle, 0);
UpdateNicheDuration(e);
var audiences = Marketing.GetAudienceInfos();
var positionings = audiences.Select(a => new ProductPositioning
{
ID = 0,
name = "",
marketShare = 100,
priceModifier = 1f,
Loyalties = audiences.Select(ad => UnityEngine.Random.Range(-10, 10)).ToList(),
isCompetitive = false,
})
.ToList();
e.AddNicheClientsContainer(new Dictionary <int, long>());
e.AddNicheSegments(positionings);
e.AddSegment(0);
return(e);
}
public static float GetMonetizationEfficiency(GameEntity c, int segmentId)
{
var audience = Marketing.GetAudienceInfos()[segmentId];
var audienceBonus = audience.Bonuses.Where(b => b.isMonetisationFeature).Sum(b => b.Max);
var improvements = Products.GetMonetisationFeaturesBenefit(c) * (100 + audienceBonus) / 100f;
return(Mathf.Clamp(improvements, 0, 500));
}
public static long GetClientBaseCost(GameEntity c)
{
var segments = Marketing.GetAudienceInfos();
//segments.Sum(s => Economy.GetIncomePerSegment(c, s.ID) *
return(0);
//return Marketing.GetClients(c) * 100;
}
public static GameEntity CreateProduct(GameContext context, GameEntity product, NicheType nicheType)
{
product.AddProduct(nicheType, 0);
var niche = Markets.Get(context, nicheType);
// market state
product.AddNicheState(Markets.GetMarketState(niche), 100);
// product.AddNicheSegments(Markets.GetNichePositionings(nicheType, context));
// product.AddNicheBaseProfile(Markets.Get(context, product).nicheBaseProfile.Profile);
product.AddProductUpgrades(new Dictionary <ProductUpgrade, bool>
{
[ProductUpgrade.SimpleConcept] = true,
[ProductUpgrade.PlatformWeb] = true,
});
// positioning
var audiences = Marketing.GetAudienceInfos();
var coreId = Random.Range(0, audiences.Count);
product.AddProductPositioning(coreId);
// development
product.AddFeatures(new Dictionary <string, float>());
product.AddSupportUpgrades(new Dictionary <string, int>());
product.AddExpertise(Random.Range(1, 4));
Markets.GetMarketRequirementsForCompany(context, product);
// var serverFeature = Products.GetHighloadFeatures(product)[0];
// Teams.AddTeamTask(product, ScheduleUtils.GetCurrentDate(context), context, 0, new TeamTaskSupportFeature(serverFeature));
// clients
product.AddMarketing(new Dictionary <int, long>());
product.AddSourceOfClients(new Dictionary <int, long>());
product.AddCompanyMarketingActivities(new Dictionary <int, long>());
// Markets.CopyChannelInfosToProductCompany(product, context);
Marketing.AddClients(product, 50);
// sphere of interest
AddFocusNiche(product, nicheType, context);
AddFocusIndustry(Markets.GetIndustry(nicheType, context), product);
WrapProductWithAdditionalData(product, context);
return(product);
}
internal static void PrepareMarket(GameEntity niche, long startCapital, GameContext gameContext)
{
var segments = Marketing.GetAudienceInfos();
// spawn competitors
for (var i = 0; i < 5; i++)
{
var funds = Random.Range(20, 50) * startCapital;
var c = Markets.SpawnCompany(niche, gameContext, funds);
var features = Products.GetAllFeaturesForProduct();
var teams = Random.Range(3, 9);
for (var j = 0; j < teams; j++)
{
Teams.AddTeam(c, gameContext, TeamType.CrossfunctionalTeam);
}
foreach (var f in features)
{
if (f.FeatureBonus.isRetentionFeature)
{
Products.ForceUpgradeFeature(c, f.Name, Random.Range(2f, 5f), gameContext);
}
}
var clients = 50_000d * Mathf.Pow(10, Random.Range(0.87f, 2.9f)) * (i + 1);
//var positioning = c.productPositioning.Positioning;
foreach (var s in segments)
{
if (s.ID == Marketing.GetCoreAudienceId(c))
{
var audience = System.Convert.ToInt64(clients * Random.Range(0.1f, 0.5f));
Marketing.AddClients(c, audience);
}
}
}
// spawn investors
for (var i = 0; i < C.AMOUNT_OF_INVESTORS_ON_STARTING_NICHE; i++)
{
var fund = Companies.GenerateInvestmentFund(gameContext, RandomUtils.GenerateInvestmentCompanyName(), 500000);
Companies.AddFocusNiche(fund, niche.niche.NicheType, gameContext);
}
}
public static long GetProductPotential(GameEntity company)
{
// judge by potential
var segmentId = Marketing.GetCoreAudienceId(company);
var segment = Marketing.GetAudienceInfos()[segmentId];
var income = GetBaseIncomeByMonetizationType(company);
var incomeMultiplier = income * segment.Bonuses.Where(b => b.isMonetisationFeature).Select(b => b.Max).Sum();
long baseCost = 1_000_000;
return((long)((double)baseCost * (100f + incomeMultiplier) / 100f));
var max = segment.Size;
var possiblePortion = 5;
var potentialBaseIncome = income * (100f + incomeMultiplier) / 100f;
return(GetCompanyIncomeBasedCost((long)(potentialBaseIncome * (double)max) * possiblePortion / 1000));
}
public static long GetPositioningValue(ProductPositioning p)
{
var infos = Marketing.GetAudienceInfos();
var worth = 0L;
int segmentId = 0;
foreach (var l in p.Loyalties)
{
if (l > 0)
{
var segment = infos[segmentId];
var incomePerUser = 1.5f; // Economy.GetIncomePerUser(gameContext, playerFlagship, segmentId)
var segmentWorth = (long)(segment.Size * incomePerUser);
worth += segmentWorth * (100 + l * 10) / 100;
}
segmentId++;
}
return(worth);
}
public static List <ProductPositioning> GetStandardPositionings(NicheType nicheType)
{
// Debug.Log("GetStandardPositionings");
var audiences = Marketing.GetAudienceInfos();
var nicheName = Enums.GetFormattedNicheName(nicheType);
var list = new List <ProductPositioning>();
var adore = 10;
var hate = -20;
var mass = 3;
var like = 7;
int Kids_ID = 0;
int Adults_ID = 1;
int Family_ID = 2;
int Old_ID = 3;
// focus each audience specifically
foreach (var a in audiences)
{
var index = a.ID;
var loyalties = audiences.Select(a1 => hate).ToList();
loyalties[index] = adore;
list.Add(new ProductPositioning
{
ID = list.Count,
name = nicheName + " for " + a.Name,
isCompetitive = false,
Loyalties = loyalties,
marketShare = 100,
priceModifier = 1f
});
}
AddPositioning(ref list, "Cool " + nicheName, Kids_ID);
AddPositioning(ref list, "Trendy " + nicheName, Adults_ID, Kids_ID);
AddPositioning(ref list, "Corporate " + nicheName, Adults_ID, Family_ID);
// // focus multiple audiences
// var randomPositionings = Random.Range(6, 10);
//
// //var goodness = Random.Range(hate, adore);
// for (var i = 0; i < randomPositionings; i++)
// {
// int points = audiences.Count * mass;
//
// List<int> loyalties = new List<int> { };
//
// foreach (var s in audiences)
// {
// var value = Random.Range(-1, like);
//
// var l = Mathf.Clamp(value, hate, Mathf.Min(points, like));
//
// if (l >= 0)
// points -= l;
// else
// l = hate;
//
// loyalties.Add(l);
// }
//
// list.Add(new ProductPositioning
// {
// ID = list.Count,
// name = "RANDOM " + nicheName + " " + i,
// Loyalties = loyalties.ToList(),
// //Loyalties = audiences.Select(a1 => Random.Range(-10, 4)).ToList(),
//
// isCompetitive = false,
// marketShare = 100,
// priceModifier = 1f,
// });
// }
//
// var maxPositioning = list.Count;
//
// // remove positionings for noone
// list.RemoveAll(p => p.Loyalties.All(l => l < 0));
//
// // better than global positioning?
// list.RemoveAll(p => p.Loyalties.All(l => l >= mass));
//
// // better than strictly focused positioning
// list.RemoveAll(p => p.Loyalties.Count(l => l >= adore) >= 2);
//
//
// take ALL
list.Add(new ProductPositioning
{
ID = list.Count,
name = nicheName + " for EVERYONE",
Loyalties = audiences.Select(a => mass).ToList(),
isCompetitive = false,
marketShare = 100,
priceModifier = 1f,
});
// foreach (ProductPositioning positioning in list)
// {
// Debug.Log($"Added positioning in niche {nicheName}: " + positioning.name + " #" + positioning.ID);
// }
// Debug.Log($"Created {list.Count} positionings");
return(list);
}
