public static IHtmlString AmpHtml(this HtmlHelper htmlHelper, IDataItem dataItem, string fieldName, AmpComponentDto ampComponent)
		{
			//object fieldValue = ((IDynamicFieldsContainer)dataItem).GetValue(fieldName);

			object fieldValue = DataBinder.Eval(dataItem, fieldName);

			if (fieldValue is string || fieldValue is Lstring)
			{
				DynamicLinksParser dynamicLinksParser = new DynamicLinksParser(false);
				fieldValue = dynamicLinksParser.Apply(fieldValue.ToString());
			}

			if (fieldValue == null || (fieldValue is IEnumerable<object>  && !((IEnumerable<object>)fieldValue).Any()))
			{
				fieldValue = dataItem.GetRelatedItems(fieldName);
			}

			string ampHtml = string.Empty;
			if (ampComponent == null)
			{
				ampHtml = ampConverter.Value.ConvertFromHtml(fieldValue.ToString());
			}
			else
			{
				var componentType = TypeResolutionService.ResolveType(ampComponent.ComponentType);
				var ampComponentGenerator = (IAmpComponent)Activator.CreateInstance(componentType);
				ampHtml = ampComponentGenerator.Generate(fieldValue);
			}

			return htmlHelper.Raw(ampHtml);
		}