private string GetUtmCampaignNameHtmlOutput()
    {
        CampaignInfo campaign = CampaignInfoProvider.GetCampaignByUTMCode(mIssue.IssueUTMCampaign, CurrentSiteName);

        // Is issue linked to an existing campaign
        if (campaign != null)
        {
            var campaignDetailUrl = Service.Resolve <IUILinkProvider>().GetSingleObjectLink(CampaignInfo.TYPEINFO.ModuleName, CAMPAIGN_ELEMENT_CODENAME,
                                                                                            new ObjectDetailLinkParameters
            {
                ObjectIdentifier         = campaign.CampaignID,
                AllowNavigationToListing = true
            });
            var hyperLink = new HyperLink
            {
                NavigateUrl = URLHelper.GetAbsoluteUrl(campaignDetailUrl),
                Text        = HTMLHelper.HTMLEncode(campaign.CampaignDisplayName),
                Target      = "_top",
            };

            return(hyperLink.GetRenderedHTML());
        }

        return(mIssue.IssueUTMCampaign);
    }
    private string GetHyperLink(string retrieverIdentifier, string text)
    {
        var anchor = new HyperLink
        {
            NavigateUrl = GetDemographicsUrl(retrieverIdentifier),
            Target      = "_blank",
            Text        = text
        };

        return(anchor.GetRenderedHTML());
    }