protected void btnEM17_Click(object sender, EventArgs e)
        {
            BaseReply reply = ExactTargetService.InvokeEM17ObservationLogReminder(new InvokeEM17ObservationLogReminderRequest {
                PreferredLanguage = new Guid(ddlLanguages.SelectedValue), ChildName = "optimus", ObservationalJournalLink = "www.google.com", ToEmail = tbxSubscriberEmail1.Text
            });

            lblMessage.Text = reply.Message;
        }