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Consumer Panel Test System

Overview

The Consumer Panel Test System is a Web-Based application geared towards creating an organized and systematic market research process. The authorization of specific users to submit requests, the multi-level approval process, as well as the automated creation of all necessary forms ensure a seamless and refined process. In short, the application caters towards a hierarchal approach to market research, as well as rapid appraisal and decision making.

Purpose

  • Market research on regional and national scales.
  • Utilization of numerous flexible questionnaire templates.
  • Regulated and systemized request process.
  • Fast, high-quantity and synchronized data collection.
  • Rapid and accurate summary generation.

Users

  • Marketing Director
  • Brand Manager
  • Requester
  • CPT (Consumer Panel Test) Coordinator
  • CRU (Consumer Relations Unit) Manager
  • CRU Supervisor
  • CRU Member

Functions

  • Analysis of quantitative data.
  • Ability to enter and keep records of results, and use them for analysis purposes.
  • Sending CPT requests through the system.
  • Reviewing and responding to CPT requests at various levels.
  • Receive notifications based on request status.
  • Creation of questionnaires using pre-defined questionnaire types and templates.
  • Submit feedback regarding multiple types of documents (questionnaires, progress reports, summaries)
  • Generation of progress reports between users.
  • Verification of result data on multiple levels.

Created With

  • Visual Studio - Version 15.5
  • MVC - Version 5.2.3
  • ASP.NET Entity Framework - Version 6.1.3
  • Microsoft Asp.Net Identity - Version 2.2.1

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